About Us 

Our Big Idea

Ur-Serv® is a leading business development firm that specializes in helping companies achieve sustainable growth and success. 

With over 20 years of experience in the MENA region and Africa, we have a proven track record of transforming businesses across various industries.

Our team of experts works closely with clients to develop and implement tailored solutions that address their unique challenges and objectives. 

We offer a wide range of services, including strategic planning, supply chain optimization, operational efficiency, and financial enhancement.

Our Vision


To Become one of the most trusted business development enterprises which support the growth of and integration between small, middle enterprises and success of large corporates in MENA region by 2030.

Our Mission


Our mission is to Ensure high quality services, Provide optimally industry tailored strategic, operational, digital solutions, and Other business development services which adds value to our customers, and Support them to achieve their: Strategic and business goals, and Guide them towards business excellence.

Our Values

Flexibility & Efficiency

We add value to every business, we're flexible towards changing clients' demands.

Trust & Commitment

Trust is built by commitment of achieving all set goals in the set date.

Quality & Excellence

We provide highest quality solutions which exceeds customer expectations.

Customer Success

We're Customer Centric

Success of our customers is our ultimate Success

Scope of Our Services

Strategic-Business-development-Consultation

Strategic Business Development

At Ur-Serv, we believe that a well-crafted strategic plan is the foundation for business success. 

Our strategic business development services include:

  • Market research and analysis
  • Business model innovation
  • Competitive strategy development

We have successfully developed strategic plans for companies in various sectors.

Whether you start small or are already a large company, our solution adapts to your needs and grows with you.


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Supply Chain Optimization 


    Efficient supply chain management is important  for businesses to remain competitive in today's fast-paced market. 

    Ur-Serv offers end-to-end supply chain solutions that optimize visibility, resilience, and agility across your business. 

    Our supply chain optimization services include:

    • Network design and optimization
    • Inventory management
    • Logistics and transportation management
    • Supplier relationship management
  • We have helped companies like HDL, a leading automation solutions provider in Egypt, streamline their supply chain operations, resulting in significant cost savings and improved customer satisfaction.

​Operations and Supply Chain Management​

Supply Chain Optimization
Operational Excellence

Operational Excellence

Ur-Serv is committed to helping businesses achieve operational excellence through process improvement, automation, and lean methodologies. 

Our operational development services include:

  • Process mapping and optimization
  • Lean and Six Sigma implementation
  • Automation and digitalization
  • Quality management systems

We have successfully implemented operational improvement projects for companies across various industries.

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Feasibility Study and Financial Enhancement

Ur-Serv understands the importance of financial stability and growth for businesses. 

Our financial development services include:

  • Feasibility Studies (economic feasibility, technical feasibility, and Operational Feasibility studies)
  • Financial modeling and forecasting
  • Cash flow management
  • Cost optimization

​Feasibility Study​

Business-Feasibility-Study-Analysis


Other Business Development Services (BDS): 


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Strategic View


Ur-Serv Vison is expandable to many industries in many markets.

Flexible Strategies are the first growth enablers.

Operational View

Our edge is our practical on-ground experience. Plastics, Food, Pharmaceutical, are just examples for manufacturing.

Retail, warehousing, distribution has many examples

Digital Innovation


It's the era of digital transformation. Everything became digital and virtual. Integration is the key point of success in all industries.

The Way we work

Always @ your Serve 


Strategic thinking

Building sustainable business solutions rooted in your existing assets starts with a comprehensive strategy created in collaboration with your organization’s leadership.

Sustainability and flexibility

We focus on delivering added value from the start, planning for your sustainable growth, and remaining flexible enough to scale up or down when you need it.

Analytical approach

Before they start any work, our team research your organization and its business ecosystem so our solutions fit your business goals and needs.


Our Expandable Team 

Dr. Hani Afifi, CEO

Founder and chief visionary, 

Dr. Hani has a very strong experience in many industries by participating in the development of the strategy, operations, and customer experience strategies in several industries.

Eng. Mohamed A. A. 

Co-founder

Expert in Telecommunication networking, Consultant for reputable companies in MENA

Some of Our Success Stories

PIKHAUL
Invictus
Dal Group
ElHelow Style
EPX Logistics
HDL Group

Ur-Serv has a proven track record of helping startups and SMEs achieve success in KSA, UAE, Kuwait, other GCC, Egypt, Sudan, Ghana, and other African countries. 

Some of our notable success stories include:

  • PIKHAUL: Developed a comprehensive business plan and implemented this innovative truck forwarding mobile app and platform in Ghana helping them to go life and beginning the transport transformation journey in Ghana.
  • El-Helow Style: Developed a comprehensive business plan and implemented a successful turnaround strategy for this furniture manufacturer in Egypt.
  • Successful Operational and Financial improvements for SMEs located at different countries in numerous industries (printing, smart solutions, Automation, FMCG, Food and Beverage, Healthcare, pharmaceutical, manufacturing,... etc.) resulting in significant growth and profitability.

At Ur-Serv, we are committed to helping businesses of all sizes achieve their full potential. 

Contact us today to learn how we can help your business succeed.

Water Transfer Printing
Noha Pharmacies